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52 brand comparisons and 12 category shortlists. Every number below is counted from stock we are actually holding today — not from a brand’s own marketing, and not from a spec sheet we never checked.

What we actually measure

  • The real price band — lowest, highest and typical price of what is in stock, not an RRP.
  • What it is made of — the material mix as a share of the items we have classified, and the percentage made from porous materials such as PVC, TPE or rubber. Porous toys cannot be fully sterilised, which is the single fact most likely to change what you buy.
  • The Phareros Score — our 0–100 rating built from what a product is made of, the brand’s track record and real demand. We show the median for each brand, and we publish it when it is unflattering.
  • Whether two brands are interchangeable — measured by how much their ranges genuinely overlap by category, so you know if one is a substitute or a different thing entirely.

What we won’t do

  • We don’t rank by margin. Each page states its ordering rule — cheapest first, score first, non-porous only — and follows it. Where the cheaper brand scores better, the page says so plainly.
  • We don’t invent comparisons we can’t evidence. There is no “fastest shipping” ranking here because everything in stock dispatches the same way; any order would be made up. Where an intent doesn’t apply to a category, that page simply doesn’t exist.
  • We don’t pad a shortlist. If the filter returns nearly the whole category, that is a list rather than a recommendation, and we leave it out.
  • We don’t write brand copy from imagination. Every figure traces back to the catalogue; nothing here is generated prose.

Best picks by category

Butt Plugs

Rabbits & Specialities

Sets

Teddys

Brand vs brand

Common questions

How do you compare brands?
Every figure is counted from our live stock, not taken from vendor marketing: the real price band and typical price, the material mix as a percentage of items we have classified, the share made from porous materials, and the median Phareros Score. Two brands are called interchangeable or not based on how much their product ranges actually overlap by category.
Do you rank brands you sell more of, higher?
No. The ordering is the stated rule on each page and nothing else — cheapest first for budget, score first for premium, non-porous only for body safety. Where the cheaper brand scores better, the page says so.
Why are some comparisons missing?
Because we cannot answer them honestly. We do not publish a "fastest shipping" ranking, for example: everything in stock dispatches the same way, so any order would be invented. We also do not publish shortlists for a category where the filter returns almost the whole category, since that is a list rather than a recommendation.
How current is this?
Recomputed from the catalogue every few hours, so counts and prices track stock. Each page states the date it was built.

Recomputed from the live catalogue; last built 23 August 2026. How the Phareros Score works · Our editorial standards · All brands.

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