Throb Pulse – Pink

CalExotics Brand Overview CalExotics , also known as California Exotic Novelties, was founded in 1994 by Susan Colvin. Since its inception, CalExotics has emerged as a trailblazer in the adult novelty industry, consistently setting the pace with its innovative designs, commitment to inclusivity, and high-quality standards. With a mission to elevate intimate experiences, CalExotics has become synonymous with pleasure exploration, diversity, and educational outreach. Product Range and Innovation CalExotics offers an extensive catalog that spans: - Vibrators: From discreet bullets to sophisticated rabbit vibrators, CalExotics provides options for every user's needs, featuring multiple settings, waterproof designs, and USB rechargeability. - Dildos and Dongs: Their collection includes realistic, fantasy, and silicone options, catering to a wide array of preferences with attention to detail in texture, size, and material quality. - Couples' Toys: Products like wearable vibrators, remote-controlled devices, and innovative sex furniture enhance shared experiences, focusing on mutual pleasure and connectivity. - Anal Products: With a focus on safety and comfort, CalExotics offers anal toys like plugs, beads, and prostate massagers, designed to introduce anal play with ease. - BDSM Accessories: A range of BDSM gear from beginner-friendly restraints to advanced tools like floggers, ensuring a safe exploration of power dynamics. - Intimate Care: Completing their holistic approach, they provide lubricants, massage oils, and hygiene products to complement their pleasure items. Innovation is at the core of CalExotics' product development, with continuous investment in research and development to bring new technologies and designs to the market, like app-controlled toys and eco-friendly materials. Market Strategy and Customer Engagement CalExotics employs a multi-faceted market strategy: - Educational Outreach: Through workshops, webinars, and informational content, CalExotics educates consumers about sexual health, product usage, and consent, enhancing brand trust and customer loyalty. - Diversity and Inclusion: Their marketing reflects a broad spectrum of identities, ensuring all customers feel represented and catered to. - Digital Presence: Packaging and Presentation CalExotics focuses on: - Discreet Packaging: Ensuring customer privacy with plain, unmarked boxes for all shipments. - Eco-Friendly Options: Increasing use of recyclable materials and reducing plastic in packaging to appeal to environmentally conscious consumers. - Visual Appeal: Modern, clean design aesthetics that communicate sophistication and quality, aligning with the brand's image of innovation and luxury. Retail Support - Training Programs: CalExotics offers training for retail staff to ensure they are well-informed about the products, enhancing in-store customer service. - Merchandising Kits: They provide display solutions and promotional materials to help retailers showcase products effectively. - Seasonal Promotions: Regularly updated promotional campaigns to keep retailers engaged and sales robust. Future Prospects and Brand Expansion - Global Expansion: CalExotics is looking to expand its footprint in international markets, focusing on regions where there's a growing acceptance of adult products. - Product Line Expansion: Continued innovation with new categories like gender-neutral toys and tech-integrated devices. - Sustainability: A commitment to reducing the environmental impact through sustainable manufacturing and packaging solutions. - Partnerships: Exploring collaborations with health and wellness brands to broaden their market appeal and offer integrated solutions for sexual well-being. By embracing innovation, inclusivity, and education, CalExotics continues to redefine the boundaries of pleasure, ensuring that their offerings not only meet but exceed the evolving desires of their customers.

Throb Brand Overview Throb by Calexotics is a dynamic sub-brand under the umbrella of California Exotic Novelties, a leader in the adult pleasure product industry. Launched with the intent to innovate and excite, Throb focuses on delivering products that resonate with the primal beats of passion and desire. Since its inception, Throb has aimed to redefine the sensory experience in adult toys, offering users a pulsating journey into pleasure. Product Range and Innovation - Variety : Throb offers a diverse range of products including vibrators, pulsators, and accessories, all designed to provide unique, pulsating sensations. - Innovation : Known for incorporating cutting-edge technologies like PulseWave™ technology, Throb's products feature dynamic pulsations that mimic the natural rhythms of arousal. Materials used are body-safe, often silicone, ensuring both safety and an enhanced tactile experience. - Design : Each product is crafted with an emphasis on ergonomic design for comfort and effectiveness, often featuring multiple settings to cater to different pleasure preferences. Market Strategy and Customer Engagement - Target Audience : Throb targets adventurous individuals and couples looking for intense, innovative pleasure experiences. - Engagement : Throb employs a multi-channel approach: - Social Media : Active presence with educational content, user stories, and product demonstrations. - Events : Participation in adult lifestyle events and expos to showcase products and engage with the community. - Educational Workshops : Offering sessions on sexual health, pleasure exploration, and product use. Packaging and Presentation - Aesthetic : Throb's packaging uses vibrant colors and dynamic imagery that reflect the pulsating theme, designed to stand out on shelves and online listings. - Eco-Conscious : Emphasis on eco-friendly packaging with minimalistic designs, reducing waste while maintaining a luxurious feel. - Discreet : Despite the bold branding, packaging remains discreet for privacy-conscious consumers. Retail Support - Training : Throb provides comprehensive training for retail staff on product features, benefits, and how to discuss them with customers. - Marketing Collateral : Offers retailers POS materials, product samples, and promotional videos. - Sales Support : Dedicated support teams help retailers with inventory management, promotional strategies, and in-store events. Future Prospects and Brand Expansion - Product Line Expansion : Plans to introduce more interactive and app-controlled devices, broadening the range of sensory experiences. - Global Reach : Aiming for stronger international market penetration, especially in regions where sexual wellness is increasingly recognized. - Collaborations : Exploring partnerships with wellness and lifestyle influencers to expand brand awareness and acceptance. - Innovation in Technology : Continued investment in R&D to develop new technologies that enhance user experience, focusing on AI and sensory feedback mechanisms. Throb by Calexotics not only seeks to provide pleasure but to elevate the entire experience of intimacy and self-exploration. With its pulse-pounding innovations, Throb is set to keep the market vibrant and the users satisfied, ensuring that every beat of pleasure is felt deeply.