Sue Johanson Head Honcho – Clear

CalExotics Brand Overview CalExotics , also known as California Exotic Novelties, was founded in 1994 by Susan Colvin. Since its inception, CalExotics has emerged as a trailblazer in the adult novelty industry, consistently setting the pace with its innovative designs, commitment to inclusivity, and high-quality standards. With a mission to elevate intimate experiences, CalExotics has become synonymous with pleasure exploration, diversity, and educational outreach. Product Range and Innovation CalExotics offers an extensive catalog that spans: - Vibrators: From discreet bullets to sophisticated rabbit vibrators, CalExotics provides options for every user's needs, featuring multiple settings, waterproof designs, and USB rechargeability. - Dildos and Dongs: Their collection includes realistic, fantasy, and silicone options, catering to a wide array of preferences with attention to detail in texture, size, and material quality. - Couples' Toys: Products like wearable vibrators, remote-controlled devices, and innovative sex furniture enhance shared experiences, focusing on mutual pleasure and connectivity. - Anal Products: With a focus on safety and comfort, CalExotics offers anal toys like plugs, beads, and prostate massagers, designed to introduce anal play with ease. - BDSM Accessories: A range of BDSM gear from beginner-friendly restraints to advanced tools like floggers, ensuring a safe exploration of power dynamics. - Intimate Care: Completing their holistic approach, they provide lubricants, massage oils, and hygiene products to complement their pleasure items. Innovation is at the core of CalExotics' product development, with continuous investment in research and development to bring new technologies and designs to the market, like app-controlled toys and eco-friendly materials. Market Strategy and Customer Engagement CalExotics employs a multi-faceted market strategy: - Educational Outreach: Through workshops, webinars, and informational content, CalExotics educates consumers about sexual health, product usage, and consent, enhancing brand trust and customer loyalty. - Diversity and Inclusion: Their marketing reflects a broad spectrum of identities, ensuring all customers feel represented and catered to. - Digital Presence: Packaging and Presentation CalExotics focuses on: - Discreet Packaging: Ensuring customer privacy with plain, unmarked boxes for all shipments. - Eco-Friendly Options: Increasing use of recyclable materials and reducing plastic in packaging to appeal to environmentally conscious consumers. - Visual Appeal: Modern, clean design aesthetics that communicate sophistication and quality, aligning with the brand's image of innovation and luxury. Retail Support - Training Programs: CalExotics offers training for retail staff to ensure they are well-informed about the products, enhancing in-store customer service. - Merchandising Kits: They provide display solutions and promotional materials to help retailers showcase products effectively. - Seasonal Promotions: Regularly updated promotional campaigns to keep retailers engaged and sales robust. Future Prospects and Brand Expansion - Global Expansion: CalExotics is looking to expand its footprint in international markets, focusing on regions where there's a growing acceptance of adult products. - Product Line Expansion: Continued innovation with new categories like gender-neutral toys and tech-integrated devices. - Sustainability: A commitment to reducing the environmental impact through sustainable manufacturing and packaging solutions. - Partnerships: Exploring collaborations with health and wellness brands to broaden their market appeal and offer integrated solutions for sexual well-being. By embracing innovation, inclusivity, and education, CalExotics continues to redefine the boundaries of pleasure, ensuring that their offerings not only meet but exceed the evolving desires of their customers.

Sue Johanson's Royal Toy Line Brand Overview Sue Johanson's Royal Toy Line is a prestigious collection under the CalExotics brand, known for its commitment to sexual health and pleasure. Launched in collaboration with Sue Johanson, an iconic sex educator and TV host, this line embodies her extensive knowledge and commitment to education, comfort, and quality in sexual wellness. Since its inception, the Royal Toy Line has been synonymous with expert guidance, aiming to demystify sexual pleasure through education and high-quality products. Product Range and Innovation - Vibrators and Massagers: Designed for various types of stimulation, focusing on anatomical accuracy and user comfort. - Couples’ Toys: Innovative products designed to enhance intimacy between partners. - Educational Tools: Includes items like the "Talk Sex" card game, promoting sexual education and dialogue. Innovation: The line is known for integrating educational elements into product design, like guides for G-spot stimulation or dual-action toys for simultaneous internal and external pleasure, reflecting Sue Johanson's educational approach. Market Strategy and Customer Engagement - Educational Marketing: Leveraging Sue Johanson’s reputation, the brand focuses on educational content through blogs, webinars, and product guides. - Inclusivity: Products are designed for all genders, sexual orientations, and experience levels, promoting inclusivity. - Customer Interaction: Active engagement through social media, where users can ask questions directly to Sue or her team, fostering a community around sexual wellness. Packaging and Presentation - Elegant and Discreet: Packaging reflects a blend of sophistication with discretion, ensuring that the products can be displayed or stored privately. - Informative: Each product includes detailed instructions, usage tips, and educational materials, aligning with the brand's ethos of education. Retail Support - Training Programs: Retailers are offered training sessions to educate staff on product benefits and usage, ensuring they can assist customers effectively. - Merchandising: Custom displays and promotional materials are provided to enhance in-store visibility and sales. - Exclusive Events: Opportunities for retailers to host events with Sue Johanson or her representatives for product launches or educational seminars. Future Prospects and Brand Expansion - Product Expansion: Plans to introduce more tech-savvy products like app-controlled devices and VR-compatible toys to cater to tech-savvy consumers. - Global Reach: Expanding distribution channels to reach international markets, particularly where sexual education is emerging as a priority. - Collaborations: Exploring partnerships with other sexual wellness educators and influencers to broaden the brand's educational impact. - Sustainability: Aiming to incorporate more eco-friendly materials and packaging, aligning with global trends towards sustainability. Sue Johanson's Royal Toy Line by CalExotics continues to lead the market not just as a product line but as an educational platform, empowering individuals and couples to explore their sexuality with confidence, comfort, and joy. Through thoughtful design, expert guidance, and a commitment to education, this brand stands at the forefront of sexual wellness, promising not only pleasure but profound personal growth and connection.