Delicate scalloped edges and intricate embroidery transform this Shirley Of Hollywood shelf bra into wearable couture. Designed for those who refuse to choose between elegance and support, it pairs ornamental threadwork with structured underwire construction for a silhouette that feels as exquisite as it looks — whether layered beneath a sheer blouse or worn as the focal point of a daring, editorial ensemble.
Key Features
Elegant scalloped embroidery detailing along the cups and edges
Supportive underwire construction for an uplifting, flattering fit
Adjustable straps and back closure for a fully customized feel
Premium Nylon and Spandex blend for comfortable stretch that retains its shape
Expertly crafted construction with luxury couture-inspired finishing
The beauty of this piece lies in contrast. Pair it with smooth satin textures to let the embroidery take centre stage, or introduce fishnet or lace elements for a high-fashion, high-contrast look. A coordinating lace panty or sleek garter belt completes the set and leans into the timeless, vintage-inspired aesthetic this bra was made for.
To preserve the delicate embroidery and the elasticity of the fabric, hand wash in cool water with a mild detergent. Avoid bleach, high-heat drying, and harsh agitation. Lay flat in the shade to dry — protecting the scalloped edges and underwire structure so every wear feels as luxurious as the first.
Make it yours. Explore the full Shirley Of Hollywood collection and discover your next intimate essential at Phareros.com.
Available Options
Colors: White
Sizes: Corset – 42, Corset – 44
Color:No selection
White
Size:No selection
Corset – 42, Corset – 44
Brand:No selection
shirley-of-hollywood
Material:No selection
Nylon
Rechargeable:No selection
No
Made In:No selection
Vietnam
FAQ – Frequently Asked Questions
Is this shelf bra true to size?
Shirley Of Hollywood shelf bras are designed with a generous, structured fit. We recommend consulting the size chart on the product page and, if you are between sizes, sizing up to ensure the underwire sits comfortably and the adjustable straps have room to be customized to your frame.
Does the embroidery feel scratchy against the skin?
The scalloped embroidery is positioned along the decorative edges and cup detailing rather than directly against the skin. The inner fabric is a smooth Nylon and Spandex blend, so day-to-night wear remains comfortable without sacrificing the ornate, couture-inspired look.
Can I machine wash this bra?
To protect the delicate embroidery and maintain the integrity of the underwire and spandex fibers, hand washing in cool water with a mild detergent is strongly recommended. Avoid bleach or high-heat drying, and lay the bra flat in the shade to preserve its shape and luster across many wears.
How do I style this for a complete lingerie set?
This shelf bra pairs beautifully with coordinating white lace panties or a sleek garter belt for a vintage-inspired, full-ensemble look. For a more editorial feel, contrast the delicate embroidery against fishnet or smooth satin textures — both approaches highlight the bra's structured lift and ornamental detailing.
Brand
Shirley of Hollywood
Shirley of Hollywood
Brand Overview
Shirley of Hollywood
has been a staple in the intimate apparel industry since its inception in 1948 by Shirley Bernstein in the United States. Renowned for its luxurious and seductive designs, Shirley of Hollywood has evolved from a small family business into a globally recognized brand, focusing on empowering women through fashion-forward, high-quality lingerie. The brand's commitment to elegance, innovation, and sensuality has made it a favorite among those looking to enhance their intimate experiences.
Product Range and Innovation
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Lingerie Sets:
Offering everything from delicate lace to bold, structured designs, catering to various moods and occasions.
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Corsets and Bustiers:
Known for their body-sculpting capabilities, these items enhance natural curves while providing a vintage allure.
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Babydolls and Chemises:
Lightweight, flowing designs that bring an element of playfulness and romance to the bedroom.
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Special Occasion Lingerie:
Tailored collections for events like weddings, anniversaries, or themed parties.
Innovation:
Shirley of Hollywood continuously innovates by integrating new materials like eco-friendly fabrics, experimenting with cutting-edge designs, and employing advanced manufacturing techniques to ensure comfort alongside style.
Market Strategy and Customer Engagement
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Target Audience:
Primarily aimed at women who seek both style and substance in their intimate wear, though the brand's appeal spans across various demographics.-
Engagement:
Utilizes social media platforms, influencer collaborations, and exclusive online events to connect with customers, showcasing the versatility and allure of their products.-
Keyword optimization focusing on terms like "luxury lingerie," "elegant corsets," "sensual babydolls," and "bridal lingerie" to capture both general and niche market searches.
Packaging and Presentation
Shirley of Hollywood takes pride in its packaging, which reflects the brand's commitment to luxury:
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Elegant Boxes:
Products often come in beautifully designed boxes that enhance the unboxing experience.
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Gift-Worthy:
Ideal for gifting, the packaging is both discreet and luxurious.
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Sustainable Options:
Increasing focus on sustainable packaging to appeal to environmentally conscious consumers.
Retail Support
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Training:
Provides training for retail staff on how to fit and sell their products, ensuring customer satisfaction.
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Visual Merchandising:
Offers in-store display setups that reflect the brand’s aesthetic, encouraging impulse purchases.
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Marketing Materials:
Supplies high-quality promotional materials and POS displays to enhance product visibility and sales.
Future Prospects and Brand Expansion
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Global Expansion:
Plans to further penetrate international markets, particularly in Europe and Asia, where demand for luxury intimate apparel is growing.-
Product Line Expansion:
Considering the addition of men's and unisex lines to broaden its market reach.-
Digital Transformation:
Enhancing online presence with virtual fitting rooms, personalized shopping experiences, and augmented reality (AR) features to allow customers to preview products in a 3D environment.-
Sustainability:
Aiming to lead in sustainable practices within the lingerie industry, from production to packaging, aligning with global trends towards eco-friendly products.Shirley of Hollywood continues to redefine intimacy and elegance, making it a beacon for those who value luxury, quality, and the art of seduction in their intimate apparel choices. Whether for personal enjoyment or as a special gift, Shirley of Hollywood promises an experience that celebrates sensuality and sophistication.
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