Introducing Vita
Vita is a unique wand-tipped bullet whose rounded tip is perfect for giving a more pinpoint pleasure. Use Vita to stimulate external pleasure points like the clitoris and nipples. With its wand tip and flexible neck, Vita can and will ‘flex’ around all bodies and their most erogenous and intimate parts.
Vita features Je Joue’s famous rumbly motors, which penetrate your body deeper, giving you a richer, deeper sensation. The vibrations travel through the entire length of the bullet, ensuring you get the fullest experience possible. With a total of 5 intense speeds and 10 patterns, there’s something for everyone to enjoy with Vita. Vita is also waterproof and completely submersible, making it perfect for use in the shower or bath.
Product Specifications
Dimensions: Height: 7.125 inches, Length: 4.0 inches, Diameter: 2.25 inches
Features
Material: Medical-grade silicone, ABS plastic
Battery: Rechargeable Li-ion battery
Power: 5 speeds, 10 patterns
Waterproof: Yes, completely submersible
Using Vita Safely
When using Vita, it’s important to follow some safety guidelines to ensure your pleasure remains a positive experience. First and foremost, always use a water-based lubricant when using Vita. Oil-based lubricants can damage the silicone material. Second, never share Vita with anyone else. Vita is meant for single use only and should not be shared to prevent the spread of any harmful bacteria or other infections. If you notice any changes in the appearance, smell, or feel of Vita, discontinue use immediately and clean it thoroughly before using it again.
Cleaning Vita
Cleaning Vita is quick and easy. Simply wash it with warm water and mild soap or use a toy cleaner specifically designed for silicone toys. After cleaning, rinse Vita thoroughly and pat it dry with a clean towel. Avoid using alcohol-based cleaners or abrasive materials on Vita, as they may damage the silicone material. To keep Vita in good condition, store it in a clean, dry place away from direct sunlight and extreme temperatures.
Charging Vita
Vita comes with a USB charging cable that you can plug into any USB port on your computer or wall charger. To charge Vita, simply connect the cable to the charging port on the base of the toy and then connect the other end to the USB port. It takes about 2 hours to fully charge Vita, and the battery will last for up to 2 hours of continuous use. When the battery is low, the toy will flash red to let you know it’s time to charge it again.
Brand
Je Joue
Je Joue
Brand Overview
Je Joue
stands at the forefront of the luxury adult pleasure industry, known for its commitment to quality, design, and innovation. Founded in 2009 by a group of designers and engineers passionate about enhancing intimate experiences, Je Joue has established itself as a premium brand under the umbrella of the UK-based company, Lovehoney Group, which acquired Je Joue in 2017. This acquisition has allowed Je Joue to leverage larger resources while maintaining its unique brand identity.
Product Range and Innovation
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Product Offerings:
Je Joue's product line includes vibrators, G-spot stimulators, and couples' toys, all designed with elegance and user experience in mind. Notable products include:
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Mimi Soft:
A versatile clitoral vibrator known for its soft touch and deep, rumbly vibrations.
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Ami
- A set of pelvic floor exercise balls for enhancing intimate health.
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Fifi
- A luxury couples' vibrator designed for simultaneous clitoral and internal stimulation.
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Innovation:
Je Joue is renowned for its innovative approach:
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Low-frequency motors
for deeper, more satisfying vibrations.
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Customizable settings
through app connectivity, allowing users to personalize their experience.
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Eco-friendly initiatives
with products made from body-safe, often recyclable materials.
Market Strategy and Customer Engagement
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Target Audience:
Je Joue targets a sophisticated audience looking for luxury and quality in their intimate products. Their marketing focuses on the aesthetic appeal, functionality, and the emotional connection to the product.
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Engagement:
They engage customers through:
- Educational content on sexual wellness.
- Interactive workshops and online webinars.
- A strong social media presence focusing on the art and science of pleasure.
Packaging and Presentation
- Je Joue's packaging reflects its luxury status:
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Elegant and Discreet:
Products come in high-quality boxes with minimalist design, ensuring privacy and sophistication.
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Sustainability:
Emphasis on eco-friendly packaging, aligning with broader environmental concerns.
Retail Support
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Training:
Je Joue provides extensive training for retail staff on product features, usage, and benefits to enhance in-store experiences.
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Marketing Collateral:
They supply high-quality visual and informational materials to help retailers showcase the products effectively.
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Customer Service:
Dedicated support for both retailers and end-users, ensuring a seamless experience from purchase to aftercare.
Future Prospects and Brand Expansion
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Growth Strategy:
Je Joue aims to:
- Expand into new markets, particularly in Asia and North America, where luxury adult products are gaining popularity.
- Introduce new product lines focusing on wellness, including items for stress relief and sleep enhancement.
- Enhance their digital presence with more interactive tools like VR experiences for product exploration.
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Sustainability:
Future plans include increasing the use of sustainable materials and further reducing their carbon footprint, aligning with global trends towards eco-conscious consumerism.
Je Joue continues to redefine what luxury means in the world of adult pleasure, focusing on innovation, user experience, and sustainability, making it a standout brand in a competitive market. Whether through their exquisite design, technological advancements, or their commitment to customer and environmental health, Je Joue is poised for continued growth and expansion.
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