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CalExotics Brand Overview CalExotics , also known as California Exotic Novelties, was founded in 1994 by Susan Colvin. Since its inception, CalExotics has emerged as a trailblazer in the adult novelty industry, consistently setting the pace with its innovative designs, commitment to inclusivity, and high-quality standards. With a mission to elevate intimate experiences, CalExotics has become synonymous with pleasure exploration, diversity, and educational outreach. Product Range and Innovation CalExotics offers an extensive catalog that spans: - Vibrators: From discreet bullets to sophisticated rabbit vibrators, CalExotics provides options for every user's needs, featuring multiple settings, waterproof designs, and USB rechargeability. - Dildos and Dongs: Their collection includes realistic, fantasy, and silicone options, catering to a wide array of preferences with attention to detail in texture, size, and material quality. - Couples' Toys: Products like wearable vibrators, remote-controlled devices, and innovative sex furniture enhance shared experiences, focusing on mutual pleasure and connectivity. - Anal Products: With a focus on safety and comfort, CalExotics offers anal toys like plugs, beads, and prostate massagers, designed to introduce anal play with ease. - BDSM Accessories: A range of BDSM gear from beginner-friendly restraints to advanced tools like floggers, ensuring a safe exploration of power dynamics. - Intimate Care: Completing their holistic approach, they provide lubricants, massage oils, and hygiene products to complement their pleasure items. Innovation is at the core of CalExotics' product development, with continuous investment in research and development to bring new technologies and designs to the market, like app-controlled toys and eco-friendly materials. Market Strategy and Customer Engagement CalExotics employs a multi-faceted market strategy: - Educational Outreach: Through workshops, webinars, and informational content, CalExotics educates consumers about sexual health, product usage, and consent, enhancing brand trust and customer loyalty. - Diversity and Inclusion: Their marketing reflects a broad spectrum of identities, ensuring all customers feel represented and catered to. - Digital Presence: Packaging and Presentation CalExotics focuses on: - Discreet Packaging: Ensuring customer privacy with plain, unmarked boxes for all shipments. - Eco-Friendly Options: Increasing use of recyclable materials and reducing plastic in packaging to appeal to environmentally conscious consumers. - Visual Appeal: Modern, clean design aesthetics that communicate sophistication and quality, aligning with the brand's image of innovation and luxury. Retail Support - Training Programs: CalExotics offers training for retail staff to ensure they are well-informed about the products, enhancing in-store customer service. - Merchandising Kits: They provide display solutions and promotional materials to help retailers showcase products effectively. - Seasonal Promotions: Regularly updated promotional campaigns to keep retailers engaged and sales robust. Future Prospects and Brand Expansion - Global Expansion: CalExotics is looking to expand its footprint in international markets, focusing on regions where there's a growing acceptance of adult products. - Product Line Expansion: Continued innovation with new categories like gender-neutral toys and tech-integrated devices. - Sustainability: A commitment to reducing the environmental impact through sustainable manufacturing and packaging solutions. - Partnerships: Exploring collaborations with health and wellness brands to broaden their market appeal and offer integrated solutions for sexual well-being. By embracing innovation, inclusivity, and education, CalExotics continues to redefine the boundaries of pleasure, ensuring that their offerings not only meet but exceed the evolving desires of their customers.

Cheeky Brand Overview Cheeky by CalExotics is a vibrant sub-brand under the umbrella of CalExotics, a leading name in the adult pleasure industry known for its commitment to quality, innovation, and user satisfaction since its inception in the early 1990s. Cheeky was introduced to bring a light-hearted, playful approach to adult products, focusing on fun, accessibility, and a bit of cheekiness in design and functionality. Product Range and Innovation - Variety : Cheeky offers a wide array of products including vibrators, dildos, butt plugs, cock rings, and novelty items, tailored to enhance pleasure for all levels of experience. - Innovative Features : Products often include features like multiple vibration settings, waterproof capabilities, and USB rechargeability, making them both versatile and convenient. - Material Safety : Emphasis on body-safe materials like silicone ensures safety and comfort, aligning with CalExotics' dedication to health-conscious product design. - Design Aesthetics : Cheeky products stand out with their playful, often colorful designs, which inject fun and personality into intimate experiences. Market Strategy and Customer Engagement - Target Audience : Aimed at a younger demographic and couples looking for fun, less intimidating adult toys, Cheeky appeals through its approachable and less serious branding. - Engagement : Utilizes social media, playful marketing campaigns, and educational content to engage customers, demystifying sex toys and promoting sexual wellness. - Community Building : Focuses on creating a community around sexual positivity, encouraging open conversations about pleasure. Packaging and Presentation - Discreet Yet Playful : Packaging is designed to be discreet for privacy but with a cheeky twist, featuring vibrant colors and fun graphics that reflect the brand’s personality. - Eco-Friendly Initiatives : Reflecting CalExotics’ broader commitment, packaging often incorporates recyclable materials and reduces plastic use where possible. Retail Support - Retailer Training : Provides comprehensive training for retailers on product features, benefits, and care to ensure informed sales and customer satisfaction. - Merchandising : Offers merchandising kits and display solutions that align with the brand's playful aesthetic, enhancing in-store appeal. - Customer Service : Strong emphasis on customer service, including product guarantees and easy-to-understand instructions. Future Prospects and Brand Expansion - Product Line Expansion : Plans to introduce more tech-savvy toys with app integration and advanced materials for enhanced sensations. - Global Reach : Looking to expand distribution internationally, focusing on markets where there is a growing acceptance and demand for adult novelty items. - Sustainability : Commitment to further reduce environmental impact through sustainable sourcing of materials and eco-friendly packaging solutions. - Educational Outreach : Aims to expand educational programs and workshops, positioning Cheeky not just as a product line but as a lifestyle brand promoting sexual health and exploration. By focusing on these areas, Cheeky by CalExotics continues to grow its footprint in the adult products market, offering a blend of fun, functionality, and forward-thinking design that resonates with contemporary consumers seeking to explore their sexuality in a safe, enjoyable manner.