January In-Cart Savings - The Cowgirl Extra 5%, b-Vibe and Le Wand Extra 15% and EXGEN an Extra 30% Off in Cart!
Glams
Glams
Brand Overview
Glams by NS Novelties
is a sub-brand dedicated to redefining the aesthetics of adult pleasure products. Launched by NS Novelties, a company known for its commitment to quality and innovation in the adult toy industry, Glams was created to cater to consumers who seek not only functionality but also a touch of luxury and glamour in their intimate experiences. Since its inception, Glams has positioned itself as a premium choice for those looking to enhance their personal or couple’s play with products that are as visually appealing as they are pleasurable.
Product Range and Innovation
–
Vibrators
: From sleek, high-powered designs to those adorned with crystals or metallic finishes, Glams vibrators combine technology with artful design.
–
Butt Plugs
: Known for their jeweled bases, these are crafted to offer both visual allure and comfort, available in various sizes.
–
Dildos and Anal Beads
: These products feature unique shapes and materials, ensuring both safety and stimulation.
Innovation
at Glams includes:
– Use of body-safe materials like medical-grade silicone.
– Incorporation of advanced vibration technologies for varied sensations.
– Designs that not only focus on function but also on making the toys a statement piece.
Market Strategy and Customer Engagement
Glams targets a niche market of consumers who appreciate high-end design in adult products:
–
Target Audience
: Individuals and couples interested in luxury, aesthetics, and high-quality intimate products.
–
Engagement
:
– Social media campaigns highlighting the beauty and craftsmanship of their products.
– Collaborations with influencers in fashion and lifestyle sectors to expand reach.
– Exclusive previews and product launches at high-profile adult industry events.
Packaging and Presentation
–
Elegant Packaging
: Products come in sophisticated, reusable packaging that adds to the luxury experience. Boxes often feature a velvet or satin finish, enhancing the unboxing experience.
–
Visual Appeal
: Packaging is designed to be as attractive as the products inside, often with embossed logos and subtle, tasteful imagery that hints at the contents without being overtly explicit.
Retail Support
–
Training and Education
: NS Novelties provides comprehensive training for retailers on product features, care, and marketing strategies to help sell Glams products effectively.
–
Marketing Collateral
: Retailers receive high-quality images, promotional materials, and point-of-sale displays tailored to showcase Glams’ luxury appeal.
–
Exclusive Offers
: Special promotions and discounts for retailers to encourage bulk buying and in-store promotions.
Future Prospects and Brand Expansion
–
Product Line Expansion
: Plans to introduce new categories like couple’s toys, high-tech vibrators with app integration, and more inclusive sizes.
–
Global Market Expansion
: Aiming to increase presence in international markets, particularly in regions where luxury and design are highly valued.
–
Sustainability
: Glams is exploring eco-friendly materials and packaging options to align with growing consumer demand for sustainable products.
Glams by NS Novelties continues to shine in the adult product market by offering a blend of luxury, functionality, and aesthetic appeal. With a focus on expanding its product line and market reach, Glams is poised to become a leading name in premium adult toys, ensuring that every intimate moment is not just felt but also seen in a new, glamorous light.