Try-Curious

Try-Curious


Brand Overview

Try-Curious by Icon Brands

stands as a beacon for those beginning their journey into sexual exploration. As a sub-brand of Icon Brands, a well-known name in the adult industry, Try-Curious was introduced to cater specifically to individuals and couples looking to explore their curiosities with confidence. Launched with the ethos of making intimacy approachable and educational, Try-Curious has quickly become synonymous with safe, beginner-friendly exploration.


Product Range and Innovation

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Beginner Kits:

These kits are thoughtfully assembled to introduce users to a variety of sexual experiences gently. Each kit includes items like lubricants, massage oils, and mild toys, all designed to be non-intimidating.
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Educational Materials:

Try-Curious goes beyond physical products by providing comprehensive guides, videos, and interactive online sessions to educate users about sexual health, consent, and pleasure exploration.
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Innovative Designs:

The brand focuses on ergonomic designs that are easy to use, ensuring comfort and ease for first-timers. Innovations include adjustable settings for toys and customizable kits based on user feedback.


Market Strategy and Customer Engagement

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Educational Approach:

Marketing strategies heavily lean on education, demystifying sex toys and promoting healthy sexual exploration.
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Community Building:

Try-Curious fosters a community through social media, forums, and workshops, encouraging users to share experiences, tips, and support each other.
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Inclusivity:

The brand targets not just couples but singles, the LGBTQ+ community, and people of all ages looking to expand their sexual horizons.


Packaging and Presentation

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Discreet and Stylish:

Packaging is designed to be discreet for privacy but also visually appealing, reflecting the brand’s playful yet professional vibe.
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Eco-Friendly:

Emphasizing sustainability, packaging materials are recyclable, aligning with the brand’s commitment to environmental consciousness.
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Educational Inserts:

Each product comes with an educational insert explaining usage, safety tips, and exploration ideas.


Retail Support

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Training for Retailers:

Icon Brands provides training for retail staff to ensure they can confidently discuss Try-Curious products, focusing on their educational and inclusive nature.
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Point of Sale Materials:

Custom displays, brochures, and digital content are provided to retailers to enhance the shopping experience and educate customers at the point of sale.
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Online Integration:

The brand supports seamless integration with online sales platforms, offering digital content and customer support to enhance the online shopping experience.


Future Prospects and Brand Expansion

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Product Line Expansion:

Plans include introducing more advanced toys for those moving beyond the beginner stage, ensuring Try-Curious remains relevant as customers’ comfort levels increase.
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Global Reach:

Expansion into international markets, adapting the brand’s message to resonate with different cultural contexts while maintaining its core values.
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Tech Integration:

Future developments might include app integration for personalized experiences, virtual reality sessions for exploration, and AI-driven product recommendations.
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Collaborations:

Try-Curious aims to collaborate with sexual health experts, therapists, and influencers to broaden its educational content and market reach.

By focusing on education, inclusivity, and innovation,

Try-Curious by Icon Brands

not only introduces people to the world of adult products but also fosters a community of informed and empowered explorers, ensuring a lasting impact in the adult novelty market.