Forum novelties

Forum novelties

Brand Overview

Forum Novelties

, established in 1971, has long been a staple in the party and costume industry. While primarily known for its extensive range of costumes and party supplies, Forum Novelties has also ventured into the adult novelty sector, offering playful, fun, and sometimes risqué products that cater to various adult-themed events and personal entertainment. Their expansion into this market reflects their understanding of evolving consumer interests towards more personalized and thematic celebrations.

Product Range and Innovation

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Sex Toys and Novelties

: Forum Novelties offers a variety of adult novelties including playful sex toys, games, and gag gifts designed to add spice to intimate moments or parties. These products are often themed around popular culture, holidays, or general fun.
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Lingerie

: They provide an assortment of lingerie ranging from flirty to outright bold, suitable for role-playing, boudoir photography, or enhancing personal intimacy. This line includes items like sexy costumes, teddies, and bodystockings.
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Innovation

: While not at the forefront of cutting-edge sex tech, Forum Novelties focuses on making adult products accessible, fun, and less intimidating, often incorporating humor and themes that resonate with a broad audience.

Market Strategy and Customer Engagement

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Target Audience

: The brand targets a wide demographic, from young adults looking for fun party gear to couples seeking to spice up their relationship with themed products.
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Engagement

: Through social media campaigns, themed product launches, and partnerships with influencers in the lifestyle and adult entertainment sectors, Forum Novelties engages its audience with humor and inclusivity, ensuring their products are seen as part of playful, light-hearted fun.
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: Utilizes keywords like “adult party games,” “sexy costumes,” “adult novelties,” and “fun sex toys” to capture search traffic from individuals looking for items for special occasions or personal enjoyment.

Packaging and Presentation

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Discreet and Fun

: Packaging is designed to be eye-catching yet discreet enough for purchase in varied retail settings. It often features vibrant colors, playful graphics, and clear indications of product themes.
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Eco-Conscious

: Recent efforts include using more sustainable materials for packaging, aligning with broader environmental concerns.

Retail Support

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Distribution

: Forum Novelties products are distributed through major online retailers, specialty stores, and adult boutiques, ensuring wide availability.
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Support for Retailers

: Offers marketing materials, display solutions, and promotional events to help retailers effectively showcase and sell their adult novelty items. This includes seasonal campaigns around Valentine’s Day, Halloween, and other adult-themed holidays.

Future Prospects and Brand Expansion

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Expansion into New Markets

: Exploring international markets with a focus on regions where there’s a growing acceptance of adult products as part of mainstream culture.
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Product Line Expansion

: Plans to introduce more tech-savvy items like app-controlled sex toys, while maintaining their core identity of fun and accessibility.
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Educational Initiatives

: Potential collaborations with sex educators to promote sex-positive messaging, aiming to destigmatize and educate about adult products.

By focusing on these aspects, Forum Novelties not only maintains its established reputation in the party and costume sector but also carves out a niche in the adult novelty market, appealing to a demographic looking for fun, less serious, and inclusive products for adult entertainment.