Coquette international

Coquette international


Brand Overview

Coquette International

was founded in 1979 in Canada, establishing itself as a pioneering force in the intimate apparel industry. With over four decades of experience, Coquette has evolved from a local brand into a globally recognized name, synonymous with quality, style, and inclusivity. Initially focusing on lingerie, the brand has expanded to cover a wide array of intimate and fantasy wear, reflecting a deep understanding of its diverse customer base.


Product Range and Innovation

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Lingerie:

Coquette offers an extensive line of lingerie ranging from classic to contemporary designs. This includes babydolls, chemises, bodysuits, corsets, and matching sets, all crafted with attention to detail using luxurious fabrics like lace, satin, and mesh.

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Roleplay and Fantasy:

Recognizing the playful side of intimacy, Coquette’s fantasy collection includes outfits for various roleplay scenarios, catering to those looking to explore their fantasies or spice up their wardrobe with themed attire.

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Clubwear and Dancewear:

For those seeking to stand out, Coquette provides cutting-edge club and dancewear, featuring bold cuts, vibrant colors, and innovative materials that ensure both style and comfort.

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Plus Size Lingerie:

Emphasizing inclusivity, Coquette’s plus-size range ensures that everyone can enjoy high-quality, beautiful lingerie, celebrating all body types.

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Accessories:

Complementary items like gloves, stockings, and garters enhance the overall allure of their garments, allowing for personalized styling.


Market Strategy and Customer Engagement

Coquette International focuses on:

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Quality and Craftsmanship:

Ensuring each piece is made with premium materials and meticulous attention to detail, positioning itself as a luxury brand in the intimate apparel market.

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Inclusivity:

By offering a broad size range and designs that cater to different tastes, Coquette engages a wide demographic, promoting body positivity.

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Digital Presence:


Customer Service:

Providing excellent post-purchase support, including care instructions, size guides, and personalized customer service to foster brand loyalty.


Packaging and Presentation

Coquette products are packaged to reflect their premium nature:

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Elegant Packaging:

Items come in beautifully designed boxes or bags, often with satin or velvet touches, enhancing the unboxing experience.
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Discreet Shipping:

Understanding the sensitivity of their products, Coquette ensures all items are shipped discreetly, maintaining privacy for the buyer.


Retail Support

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Wholesale Programs:

Coquette offers robust support for retailers, including dropshipping options, bulk discounts, and promotional materials to help stores market their products effectively.
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Training and Education:

Providing educational materials and training sessions to ensure sales associates are knowledgeable about the product lines and can offer expert advice.


Future Prospects and Brand Expansion

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Sustainability:

Looking forward, Coquette aims to incorporate more sustainable practices, exploring eco-friendly materials and ethical manufacturing processes.
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Global Expansion:

Plans to further penetrate international markets by adapting to local tastes and expanding their distribution network.
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Innovation in Design:

Continual investment in design innovation to keep the brand at the forefront of the lingerie and adult novelty industry, potentially introducing smart fabrics or interactive elements.

Coquette International continues to thrive by adapting to changing consumer demands while maintaining the core values of quality, inclusivity, and empowerment, ensuring it remains a leader in the intimate apparel sector.